Firing on All Cylinders: How to Energize Your FirmIs your firm running like a Pinto or a Ferrari?After 17 years of working with CPAs and lawyers, I have learned four things that are the foundation of success in professional services firms. These four things are the topic of this video, and I hope they become a topic of discussion in your firm. The Big Challenge: In spite of your best efforts, your marketing, recruiting, and retention programs just aren’t paying off. Your firm runs more like a clunky old car than a sleek racing machine. Could it be that you’re missing the four critical cylinders that will get your firm’s engine running well? Filmed on location in a client’s office, Firing on All Cylinders: How to Energize Your Firm is a real conversation with lawyers and CPAs who are interested in getting improved results from their marketing, recruiting, and retention programs. I have been fortunate to associate with some very gifted leaders. Years of observing them has resulted in a simple behavioral model that I share with you in this video. It’s certainly not rocket science – more like common sense applied consistently to routine daily activity. The key is in the application. Watch the video, and you will understand why it’s the source of the energy that can make your firm run smoothly and powerfully. Why You Need It: Firing on All Cylinders will help you understand the intangibles that make firms run more smoothly, more happily and, ultimately, more profitably. In a little more than an hour, you and your partners will have specific, practical, and economical steps you can take to improve your marketing, recruiting, and retention results. Discussion questions are included to stimulate a conversation that just might change everything about your firm’s daily life. My promise to you. If you want marketing to come naturally, recruiting that tells your firm’s story compellingly, and retention that is off the charts, watch Firing on All Cylinders with your partners and senior leadership team. Then listen to the CD in the privacy of your car to reinforce the concepts. After you do these two things, if you don’t think this approach will help you, return the set to me within 30 days of receiving it and I will refund your money.
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