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Speaking and teaching are my passions. Those who hear me speak tell me they leave my sessions more energized, educated, and optimistic than they were before they arrived.
These presentations can be as in-depth as you want them to be. They can also be combined in many different ways to fit the needs of your organization.
Business Development
Real Life Marketing ~ If you want to bring in more stimulating work, develop and retain better clients, and make more money, this day-long presentation is for you. In this engaging and eye-opening seminar you will learn simple, practical techniques for attracting new clients and getting more work from current clients. These techniques are based on real-life communication that help you develop business comfortably and naturally.
How to Get What You Want ~ Until professionals see the value of taking billable time to do nonbillable things, and until the firm supports them in their efforts, they are unlikely to pursue business development with any level of commitment or passion. This presentation shows you not just what’s in it for you, but how to get it.
Client Service
When “Good Enough” Isn’t ~ All of us know it’s time consuming and costly to get new clients, and painful to lose good ones. Yet so many of us continue to make the same mistakes repeatedly by offering mediocre attention to our clients and assuming they’re not being courted by our competitors. In this presentation, you will learn why clients leave their professionals and how to ensure you are doing your very best to prevent that from happening in your firm.
Communication
Build Your Communication Skills, Build Your Profits ~ Wouldn’t it be great if all we had to do in business was learn the technicalities of our profession? If you’ve been a lawyer or CPA for more than an hour, you know that just isn’t so. Communicating well is what separates back office producers from front-line leaders. If you want more professionals who are clear, powerful, effective communicators in your firm, you need this presentation.
Leadership and Operations
Firing on All Cylinders: How to Energize Your Firm ~ I am convinced that a firm’s long-term success depends heavily — if not entirely — on the individuals who are the firm. Whether your challenges are in marketing, recruiting, retention, or operations, ultimately they must be dealt with not just firm-wide (policies and procedures), but individually (perceptions and behaviors). Each person’s participation in the day to day life of your firm has an effect, for good or ill. This presentation illuminates the simple things you can to take charge of your professional relationships. You can buy the video/audio set on this topic here: http://melindamarkets.com/firingonallcylinders.html.
Public Speaking
Speaking to An Audience Without Wanting to Die ~ All the technical professional training in the world can come to naught if you don’t know how to address an audience, whether it’s a group of one or one hundred. As someone who is happiest and most at ease in front of an audience, I will share specific techniques to improve your effectiveness and ease your fears.
Recruiting
Building Your Recruiting Program ~ Recruiting is simply marketing to a different niche. The tactics involved in finding, creating, and sustaining relationships are as essential to successful recruiting as they are to business development. In this presentation, you will learn how to present your firm’s benefits rather than just its features, how to distribute your recruiting message effectively, and how to engage the Millennial Generation in your recruiting campaign.
Referral building
Getting Others to Build Your Business For You ~ Referrals are the second best way to get new business (the first is getting more work from current clients), so having a strong referral system is essential to any professional’s success. In this presentation, you will learn how to network effectively, authentically, and confidently; how to discuss you and your work with others, beyond “I’m a (profession) with (firm).”
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